Despite significant coffee exports to the world market worth about 2 billion dollars a year, Uganda’s coffee is still not visible on shelves.
Government and stakeholders in the coffee sub sector must prioritise investment in marketing the countrys coffee if the country is to rip any tangible benefits from the crop.
Despite significant coffee exports to the world market worth about 2 billion dollars a year, Uganda’s coffee is still not visible on shelves.
But for all this to happen, government as a key player must step up to its role, according to José Dauster Sette the Executive Director of the International Coffee Organization (ICO)
On its part, government is finally coming to the realisation that the once vibrant cooperatives society can boost productivity, desperately needed to boost export volumes now standing at 4.6m bags in 2016/17.
The executive director of the Uganda Coffee Development Authority (UCDA) Emmanuel Lyamulemye while speaking at the ongoing 16th the African Fine Coffee Conference & Exhibition (AFCAE) noted that government is now targeting frontier markets such as China to increase the footprint and visibility of Ugandas coffee brand.
These deliberations came up on the sidelines of the ongoing two day Africa fine coffee conference in Kampala being held under the theme Sustainable Coffee Industry for social economic transformation.
