A digital farmer profiling initiative, which enables coffee to be traced back to its roots, is paying off for smallholder farmers in Uganda. NUCAFE’s David Muwonge describes how coffee produced under the scheme is fetching far higher prices, revealing the strong potential of geo-referencing as a marketing tool to guarantee authenticity and origin.
Isaaya Kizza is a 23-year-old young man with a passion for coffee farming. He describes his love for farming as a “bitter-sweet love story”.
At the tender age of 19, Kizza began working on the farms neighbouring Nkokonjeru village in Buikwe District, during school holidays to supplement his pocket money at school.
With funding from the EU (European Union), NUCAFE is working to try to mark coffee and relate it to its region of production. Joseph Nkandu, the executive director of Nucafe, explained that although coffee is the country’s third most important foreign exchange earner it is high time Ugandan coffee is identified by region of production.